Squidoo is a great tool to use if you are just beginning affiliate marketing. First off, it's free! Doesn't cost you a penny and when you use the right techniques, it can be very profitable.
First, you need to learn how to market with Squidoo . Always use a very subtle approach. So many marketers make the fatal mistake of using hard core, in your face advertising and all that really does is scare your prospective customer away. With Squidoo, if you use that type of blatant advertising, they can close your site down.
That being said, if you do it the right way it can be very lucrative. Say, for example, you want to advertise apparel or accessories for a certain football team. Make sure the Squidoo lens that you make has good quality content on it. Maybe some info about the school mascot or a video clip of one of the games. Make it interesting, offer GOOD, INFORMATIVE content and THEN add your affiliate links throughout the page.
Here is some great Squidoo marketing help that you might want to check out. It's called One Week Marketing and it lays out an easy to follow, step by step plan on building a profitable campaign using Squidoo. Before using this I had made VERY few sales and had been doing affiliate marketing for about 1 1/2 years. Just couldn't figure it all out.
Once I got One Week Marketing, it finally all changed for me. I started to see the "whole picture". Right now, I am making over $800 a month consistently on just one product I am promoting using the One Week Marketing techniques and strategy.
In my opinion, One Week Marketing has some of the best squidoo marketing help that I have seen in a long time and is perfect for someone just getting started.
So yes, the bottom line is...... Squidoo is a great marketing tool for the beginner and if used the right way, can work quite well!